SXCOOP
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CONTEXT
Sexcoop is a cooperative of sexologists focused on sex education, support, and outreach from a feminist, accessible, and stigma-free perspective. The challenge was to build a brand that talks about sex naturally and elegantly. The client had a very clear aesthetic vision: They wanted an atmosphere inspired by late-night shows, neon, velvet, and nighttime lighting. An imagery closer to a cultural club or theater
than a doctor's office.
THE CHALLENGE
CONVERT SEX COOP INTO A LOGO
COMMUNICATING PROFESIONALISM, TRUST & PLEASURE
CREATE A FUN-BALANCED COLOR PALETTE WITH PINK AND GOLD
THE IDENTITY HAD TO WORK IN DIGITAL AND PRINT
LOGO BOOK
Sexcoop has achieved a distinctive identity within the sexual health sector, moving away from medical or explicit clichés. The brand conveys: trust, approachability and cultural sensitivity.
Isabel Arias Beltrán
Brand Strategy
Visual Identity
Logotype Design
Color System
Art Direction
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