NEW NICHE
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OVERVIEW
New Niche is a conceptual perfume brand that positions itself as a publishing house, understanding each fragrance as a cultural work: slow, authorial, and meticulously crafted. The project consisted of designing the editorial catalog, a key element for presenting the brand, its editions, and its conceptual universe to retailers, partners, and a specialized audience.
THE CHALLENGE
The catalogue was designed following a clearly editorial logic, inspired by art books, monographs and cultural publications. Each page should feel like a natural extension of the brand manifesto.
The result is a catalog that does not act as an aggressive commercial support, but as a cultural object, aligned with the philosophy of “perfume as authored work”.
Isabel Arias Beltrán
Editorial Design
Catalogue Design
Layout & Typography
Brand Guidelines Application
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