LOVERY
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PACKAGING DESIGN
Lovery is a lifestyle fragrance brand with a line of perfumes targeted at the US retail market. The project involved developing and producing the packaging system for a collection of five perfumes, including both the main bottles and sample formats. My role focused on transforming the existing creative direction into functional, coherent, and production-ready packaging solutions, as well as completely designing the
sample system that accompanied each fragrance.
THE CHALLENGE
Focusing in High Quality Printing and Final Design
Create the sample system choherently
Treat the whole as a modular system, not as isolated pieces.
PREMIUM BRAND BUILT IN SMALL DETAILS
The result was a consistent, retail-ready packaging system where every touchpoint—full size or sample—received the same level of attention.
The project demonstrates how technical precision and structural design are just as important as creative direction.
Because a premium brand is also built on the unseen details.
Isabel Arias Beltrán
Packaging Design
Sample Packaging Design
Layout & Adaptation
Print Production
Prepress & Final Artwork
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