PICNTELL
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CONTEXT
PICNTELL is an independent Brooklyn jewelry brand focused on curated pieces, custom designs and
small-batch collections. They needed a cohesive visual language that could work consistently across
print & digital world. The brand had quality products but the visual communication didn’t yet reflect that premium positioning.
THE CHALLENGE
Create a system that feels:
Modern but warm
Premium but approachable
Boutique, not corporate
Minimal and glamorous
CLEAN SPACE LETS THE PRODUCT SHINE
Jewelry already carries visual detail and delicacy. The graphics step back so the product and experience step forward.
We achieved a clear in-store communication, stronger brand recognition and more premium perception without loosing consistency across different platforms.
Isabel Arias Beltrán
Brand in Action
Layout design
Typography
Retail signage
Print production
Mockups & presentation
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