BLÉ DE FONTY
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ART DIRECTION & VISUAL SYSTEM
Blé de Fonty is an Asian skincare brand that was preparing to enter the US market with a proposition based on science, simplicity, and long-term results. My role was to develop an art direction and visual language system capable of unifying communication, elevating brand perception, and positioning it within the sophisticated skincare segment in the US.
THE CHALLENGE
Although its product was solid, the brand faced a clear problem:
Its line included multiple vibrantly colored packages and, without a coherent visual direction, the result was perceived as chaotic and unpremium on digital channels.
The brand needed to:
Define how to present itself to a new audience in the US
Showcase vibrant packaging without sacrificing elegance
Create visual consistency across social media and lifestyle content
Isabel Arias Beltrán
Art Direction
Visual System Design
Image Strategy
Photography Direction
Post-production Guidelines
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