PAOLA D.
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CONTEXT
Paula Delgado was a local hair salon with a loyal clientele, but its brand image was too generic for the specialized services it actually offered. The goal was to reposition the business as a specialized color studio, elevating its perceived value to justify a new pricing structure and attract a more discerning clientele. The brand identity had to convey professionalism, trust, and expertise without resorting to fleeting trends. The client was looking for a minimalist and timeless brand that could remain relevant for years to come.
THE CHALLENGE
The challenge was to build an identity that communicated:
GREATER PERCEIVED VALUE
PROFESSIONALISM AND TRUST
A MORE PREMIUM EXPERIENCE
THE ABILITY TO RAISE PRICES WITHOUT CAUSING RESENTMENT
BEFORE & AFTER
A timeless identity designed to grow with your business.
Beyond an aesthetic change, the project demonstrates how a strategic identity can transform the perception of a business.
The identity was translated into a holistic communication system, every touchpoint was designed to reinforce a consistent client experience.
Isabel Arias Beltrán
Brand Communication Strategy
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